2. Understanding the Role

Learn what the role is about and map out your potential niche


There are two key things to learn about the role as it pertains to your journey: (1) What the role actually is and what it isn’t; (2) what your potential niche is.

About the Job

Product management is by nature rather ambiguous. It can be hard to set in stone because everyone’s experiences are a bit different. What’s important is grasping the foundational things that are consistent across the spectrum. We’ve curated a list of some of our favorite writings on this topic to get you jump-started.

Finding Your Niche

As we discussed in Getting Started, there is no one-size-fits-all situation with product managers. You want to find your niche. This means figuring out what kind of candidate you come off as, what problem space you’re best suited for, what company type makes the most sense, and what your background is in. We’ve curated our favorite articles that give you a broad lay of the land and what niches exist out there.


  • Be able to answer “what is a PM?”
  • Be able to articulate what a PM does daily
  • Map out an initial hypothesis for a personal niche
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